大麦娱乐旗下“淘麦VIP”升级为“大麦VIP”
Core Points - The "TaoMai VIP" membership system under Damai Entertainment has been upgraded to "Damai VIP" [1] - Since its launch in July 2021, the membership has accumulated over 20 million members, with the number of high-tier "Black Diamond" members exceeding 4 million [1] - The upgrade aligns with Damai Entertainment's brand renewal in May 2023, reflecting the company's brand and strategic enhancement in the membership sector [1] - Damai VIP will continue to promote the brand proposition of "great value and surprises," aiming to provide members with a more cost-effective and valuable entertainment experience [1]