Core Viewpoint - Wei Long's stock price increased by 9.53%, currently at HKD 13.91, with a trading volume of HKD 134 million [1] Group 1: Company Performance - Wei Long has strategically developed its "konjac snack" products over the years, enhancing taste and quality through process upgrades, leading to a significant brand presence [1] - Revenue from vegetable products has surged from RMB 660 million in 2019 to RMB 3.37 billion in 2024, accounting for over half of the company's total revenue [1] - The company is expected to launch new konjac snack products, establishing a second growth engine amid rising health consumption trends and continuous food innovation [1] Group 2: Sales and Marketing Strategy - Wei Long employs a dual strategy of promotional and assistive sales in traditional offline channels, focusing on refined operational management of sales terminals [1] - The company is embracing new offline channels, collaborating deeply with bulk snack retailers and Sam's Club to introduce customized specifications and flavors [1] - Initial overseas expansion is underway, with Southeast Asia identified as a key pilot market [1] Group 3: Online Channel Development - Wei Long is consolidating its traditional e-commerce presence while seizing opportunities in emerging platforms like Douyin, projecting online revenue to reach RMB 700 million in 2024, a 38% increase [1] - The company is allocating more resources towards new product introductions and core terminal support, with a focus on steady online channel investment and refined spending [1] - Profit growth is anticipated due to these strategic investments and operational efficiencies [1]
卫龙美味午前涨近10% 机构看好公司利润有望实现较快增长-港股-金融界