火星人集成灶：以多维度商标保护筑牢品牌防线，践行对消费者与投资者的责任

Core Viewpoint - The article highlights the brand "Mars" as synonymous with quality and innovation in the integrated stove industry, while also addressing the rising issue of counterfeit brands that threaten its market share and brand reputation [2][3]. Brand Value and Market Position - "Mars" has maintained the top market share in online channels for several consecutive years, establishing itself as a leading listed company in the integrated stove sector [2]. - The brand has become a household name associated with high-quality integrated stoves, with both brand awareness and market reputation on the rise [2]. Counterfeit Brand Issues - The emergence of counterfeit brands such as "Mars X Peak," "Super X Mars," and "Universe X Mars" has significantly impacted the market, as these brands mimic product designs and promotional materials, leading to consumer confusion [2][3]. - These counterfeit products not only compromise quality and service but also damage the brand image of "Mars," causing consumers to mistakenly associate issues with the original brand [2]. Legal Actions and Brand Protection - "Mars" has taken decisive legal action against infringers, with the "Mars X Peak" case serving as a benchmark for the industry [4]. - In November 2021, "Mars" discovered the infringement and subsequently filed a lawsuit, resulting in a court ruling that ordered the infringers to cease their activities and pay damages of 8 million yuan [5]. Comprehensive Trademark Protection Strategy - "Mars" has implemented a multi-faceted approach to protect its brand, including proactive trademark registrations and monitoring of e-commerce platforms for infringement [6]. - The company holds 490 registered trademarks and has applied for an additional 92, demonstrating a commitment to long-term brand protection [6]. Industry Impact and Future Outlook - The actions taken by "Mars" not only safeguard its brand value but also enhance consumer trust and promote fair competition within the integrated stove industry [7]. - The successful legal outcomes serve as a warning to counterfeiters and encourage other companies to prioritize intellectual property protection, fostering a healthier market environment [7].