BEAR APPLIANCE(SZ:002959) Sou Hu Wang·2025-09-08 06:27Group 1 - The core viewpoint of the articles emphasizes the transition of Foshan's manufacturing industry from a "quality economy" to a "brand economy," with a focus on brand development as a key to high-quality growth [1][6]. - The recognition of Bear Electric as a "Brand Building Demonstration Enterprise" by the Foshan Market Supervision Administration highlights its outstanding performance in product quality, standard construction, and brand influence, establishing it as a benchmark in the small home appliance industry [1][3]. - Foshan government sets strict audit standards across multiple dimensions, including revenue scale, environmental certification, product quality control, brand awareness, and industry influence, to promote brand upgrading in the manufacturing sector [3]. Group 2 - Bear Electric has established a comprehensive standardized management system and a full-process quality control system, achieving certifications such as ISO9001 and 3A measurement management, which significantly enhance its quality management standards [3][5]. - The company has received several quality awards, including the Shunde District Government Quality Award in 2018 and the Foshan Government Quality Award in 2021, reflecting its commitment to quality improvement and employee engagement in lean management [5]. - Bear Electric is transitioning from a "small appliance brand" to a "lifestyle brand," providing multi-scenario quality living solutions through product upgrades and innovative designs, aiming to make "quality living easily accessible" its new brand keyword [6][8]. Group 3 - The company actively engages with consumers through online and offline channels, enhancing user experience and satisfaction, as demonstrated at the AWE exhibition where it showcased various innovative products [8]. - Bear Electric is also expanding its international market presence by innovating products based on overseas user needs and registering 30 overseas trademarks, laying the groundwork for enhancing its global brand image [8]. - The successful inclusion of Bear Electric in the brand-building initiative serves as a practical model for brand development in the small home appliance industry, contributing to the high-quality development of Foshan's manufacturing sector [8].