在线旅游平台数据显示 广东暑期在线旅游人次和消费金额“双第一”

Core Insights - Guangdong has achieved the highest online travel participation and spending in China during the summer, reinforcing its status as the leading source province and a significant tourist destination [1][2] Group 1: Tourism Demand and Spending - Guangdong's online travel participation and spending reached the highest in the country, with over 10,000 hotel package orders generating over 13.5 million yuan, and over 60,000 ticket orders totaling 26 million yuan [2] - The province's cultural and tourism department, in collaboration with Ctrip, has intensified summer promotions, reflecting the strong travel demand from local residents [2] - Service-oriented consumption, particularly in education, culture, and entertainment, has rapidly increased, accounting for 51.0% of per capita consumption expenditure in 2024 [2] Group 2: Visitor Statistics and Economic Impact - In the first half of the year, Guangdong received 430 million visitors, a year-on-year increase of 11.9%, generating a total tourism revenue of 551.53 billion yuan, up 15.3% [3] - The influx of domestic and international tourists highlights Guangdong's growing appeal as a travel destination, with a projected 65.33 million inbound tourists in 2024, marking a 46.45% increase [3] - Inbound tourists are expected to contribute significantly to the local economy, with a 77.5% increase in tourism foreign exchange income, reaching 137.83 billion yuan [3] Group 3: Emerging Trends in Tourism - There is a notable increase in demand for island tourism, with a 42% year-on-year growth in spending on island vacations and a 129% increase in "Weekend in Guangdong" tourism [4] - The diverse coastal resources and competitive pricing of accommodations in Guangdong make it an attractive destination for northern tourists seeking beach vacations [4] - The province's rich marine tourism offerings, including historical sites and natural landscapes, enhance its appeal and provide a unique travel experience [4]