Cai Fu Zai Xian·2025-09-08 09:25Core Viewpoint - In 2025, Pop Mart's well-known IP LABUBU has gained global popularity, leading to increased issues with counterfeit and infringing products. The company is intensifying its overseas rights protection efforts by collaborating with customs, police, law firms, and government departments worldwide to combat infringement effectively [1]. Group 1: Infringement and Counterfeit Products - From January to mid-August this year, domestic customs intercepted a total of 1.83 million infringing products related to Pop Mart, involving 237 batches destined for 61 countries and regions [2]. - As of now, the total number of intercepted counterfeit products has reached 7.91 million, covering over 240 batches, with significant seizures in countries like the Netherlands, which alone confiscated over 260,000 counterfeit items [2]. - Counterfeit products often exhibit poor quality and bizarre combinations, such as a mix of THE MONSTERS and Coca-Cola, which complicates identification for consumers and law enforcement [4]. Group 2: Collaborative Efforts for Rights Protection - Pop Mart is forming a global coalition against infringement by collaborating with local government agencies and institutions across Europe, North America, and South America, achieving significant progress in rights protection actions [5]. - The company has conducted 36 joint anti-infringement operations with the UK's Fair Trading Office and Trading Standards, covering 21 areas including Liverpool and Birmingham [5]. - In South America, Chilean police seized over 30,000 counterfeit products in a single operation, which received extensive media coverage, raising public awareness about anti-counterfeit actions [6]. Group 3: Legal Actions Against Infringement - In addition to customs actions, Pop Mart is pursuing civil rights protection by filing lawsuits against international brands for infringement, emphasizing the importance of intellectual property protection in the industry [8]. - In June, Pop Mart filed a lawsuit in California against 7-Eleven for selling counterfeit LABUBU products, seeking to stop the sale and disclose supply channels [8]. - The company has also applied for a "temporary injunction" in the Netherlands against retail giants Jumbo and Albert Heijn, with the court quickly approving the request [8]. Group 4: Online Counterfeit Issues - Pop Mart has identified over 300 infringement links across various cross-border e-commerce platforms and is utilizing the "Schedule A" procedure to collectively sue multiple anonymous sellers [10]. - The company is advancing its global intellectual property protection efforts, highlighting that counterfeiters may face government bans, account freezes, and significant fines [10]. - In the first half of 2025, Pop Mart opened its first stores in iconic locations such as Cambridge, UK, and Bali, Indonesia, and reported a revenue of 13.88 billion yuan, a year-on-year increase of 204.4% [10]. Group 5: Call for Consumer Support - The company emphasizes the need for consumer understanding and support in the fight against counterfeiting, urging consumers to purchase products through official channels [11].