好吃又健康益海嘉里金龙鱼引领全谷物功能性食品市场潮流

Core Insights - The article emphasizes the importance of whole grains as a "super staple" for health, highlighting that the issue lies not in carbohydrates themselves but in the type consumed [1][3] - A recent event focused on whole grains attracted nearly 200 industry representatives and experts, with over 2 million viewers online, promoting knowledge about whole grain nutrition [1] - The "Healthy China 2030" initiative advocates dietary interventions to reduce chronic disease risks, with whole grains playing a significant role in maintaining healthy weight and preventing obesity and cardiovascular diseases [3][7] Industry Trends - The whole grain industry in China is still in its early stages, with whole grain consumption accounting for less than 1% of total grain consumption [7] - Despite the potential for growth and supportive policies, challenges such as poor taste perception, lack of consumer awareness, and low market acceptance hinder the development of the whole grain sector [7][9] - The National Whole Grain Action Plan (2024-2035) is set to provide a systematic strategy for the development of the whole grain industry in China [7] Company Initiatives - Companies like Yihai Kerry Arawana have been increasing their focus on the health food sector, launching brands like "Jinlongyu Fengyitang" to cater to the growing demand for health-oriented products [3][5] - There is a call for collaboration among industry, enterprises, and media to enhance consumer recognition and acceptance of whole grains [9] - The lack of clear regulatory definitions for health functional foods poses challenges for marketing and labeling, suggesting a need for policy improvements in this area [9]