海底捞全国首家社区店开业 探索全时段运营模式

Core Insights - Haidilao has opened its first community store in Beijing, focusing on community needs with a new store format that includes a diverse product range and all-day dining options [1] - The community store features a flexible layout with both indoor and outdoor dining spaces, catering to various customer segments including local residents, students, and office workers [1] - The restaurant industry is shifting from functional supply to emotional connection, with community dining establishments becoming key providers of emotional value [1][2] Company Developments - Haidilao has been refining its business model since 2023, expanding into new dining scenarios that are more aligned with daily consumer habits [2] - The company reported that it has launched over 50 standard theme stores focusing on fresh-cut products and has transformed nearly 30 stores into late-night dining venues by the end of June [2] - Haidilao plans to continue engaging with consumers to identify dining needs and innovate in product offerings, store formats, and services to enhance the dining experience [2]