Core Insights - QKS Group has released a report titled "Leveraging AI in AdTech to Revolutionize Ad Performance and Deliver Personalized Customer Engagement," introducing an AI maturity model specifically for the AdTech sector, with Innovid by Mediaocean recognized as the Most Valuable Pioneer for 2025 [1][5][6] AI Maturity Model - The QKS AI Maturity Curve provides a structured framework to assess whether AdTech platforms are genuinely AI-native or merely retrofitting capabilities to stay competitive, evaluating vendors across five dimensions: AI vision and roadmap, execution maturity, embedded generative AI, governance and transparency, and integration [2][4] Industry Challenges - There is a significant disconnect in the AdTech sector between the proliferation of "AI-powered" claims and the actual functional depth, with many vendors discussing AI without operationalizing it for real-time decision-making and contextual optimization [3][6] Innovid's Position - Innovid is recognized for its ability to embed intelligence into its advertising suite, which includes dynamic creative optimization, cross-channel optimization, and identity resolution, demonstrating how AI can enhance workflows and campaign performance [5][6] Future of Advertising Technology - The recognition of Innovid signifies a shift from fragmented AI applications to a fully integrated intelligence layer that governs the entire advertising campaign lifecycle, enabling marketers to manage complexity with precision and measurable impact [6][8] Guidance for Leaders - The report aims to assist MarTech and Media & Advertising leaders in aligning their AI ambitions with market capabilities during vendor selection processes [6]
Innovid by Mediaocean Recognized as the Most Valuable Pioneer in QKS Group's AI Maturity Matrix™: AdTech, 2025