零跑Lafa5进军欧洲腹地，中国新势力开始“反向收割”｜一线车讯

Core Viewpoint - Leap Motor has launched a new strategic model, the Lafa5, at the 2025 Munich International Motor Show, marking a shift from its previous focus on "extreme cost-performance" to higher brand positioning and value expression [2][4] Group 1: Product Positioning and Features - The Lafa5 introduces a new product series, emphasizing "individuality" and targeting Gen Z consumers' psychological needs for experience, recognition, aesthetics, and freedom [2] - The name "Lafa" is broken down into four core values: Lifestyle, Attitude, Freedom, and Art, reflecting a shift towards emotional and aesthetic appeal [2] - Built on the LEAP 3.5 architecture, the Lafa5 features significant enhancements in design, handling, intelligence, and quality, including a wide body, unique color options, and advanced driving dynamics [3] Group 2: Market Strategy and Global Expansion - The Lafa5 is set to begin blind orders in China, with plans for a formal launch in Q4 and a global rollout in 2026, indicating a clear strategy for product globalization and localization [3] - The introduction of the Lafa5 Ultra model aims to further enhance individual expression and emotional value, expanding the user base [3] - Leap Motor's brand strategy has evolved from "survival and expansion" to "value and recognition," with the Lafa5 representing a key move towards emotional connection and design differentiation [4][5] Group 3: Brand Evolution and Future Outlook - The transition from B and C series to the new Lafa series aims to break consumer perceptions of Leap Motor as solely a cost-performance brand, focusing on original design and emotional links [5] - The success of the Lafa5 will be a critical indicator of Leap Motor's ability to leverage design and emotional value for growth in a competitive global market [5]