GRANDJOY(SZ:000031) Zheng Quan Ri Bao Wang·2025-09-08 11:14Core Viewpoint - The recent policies from the Central Committee and State Council emphasize the importance of quality housing, termed "good houses," as a key driver for high-quality urban development, shifting the real estate industry focus from scale to quality [1][8] Group 1: Policy Implications - The policies aim to enhance the entire housing lifecycle, including design, construction, maintenance, and service, promoting safety, comfort, sustainability, and intelligence in housing [1] - The integration of artificial intelligence in housing is highlighted, with applications extending to various aspects of life, including elderly care and community health [1][5] Group 2: Company Initiatives - COFCO Joy City Holdings has launched the "COFCO Good House Scenario Laboratory," focusing on "proactive health and scenario living" to explore new paradigms for healthy living environments [2][6] - The company has conducted extensive research, including over 1,000 user interviews and 20,000 data analyses, to identify diverse residential needs and develop its "good house" standards [2][7] Group 3: Market Application - The "COFCO Good House Scenario Laboratory" serves as a testing platform for product commercialization, validating the feasibility and stability of new standards before market introduction [6] - The company has addressed various housing pain points, such as sound insulation and aging-friendly modifications, through targeted research and development [7] Group 4: Future Directions - The transition from merely providing housing to enhancing living quality is seen as essential for the future of urban development and the real estate industry [8] - The company aims to implement its "good house" standards in more projects, enhancing the overall quality of living environments and contributing to a healthier real estate market [7][8]