海澜之家筹划港交所上市 深化全球化战略布局

Core Viewpoint - The company, HLA, is initiating the process for overseas issuance of shares (H-shares) and plans to list on the Hong Kong Stock Exchange to enhance its global strategy and capital strength [1][3] Group 1: Company Strategy and Operations - HLA aims to deepen its global strategy, accelerate overseas business development, and enhance its international brand image through the H-share issuance [1] - The company operates multiple self-owned brands, including HLA, OVV, HLA JEANS, and YeeHoO, and has partnerships with international brands like HEAD and Adidas [1] - In 2024, HLA will collaborate with JD.com to launch "JD Outlet," focusing on offering high-quality branded products at lower prices [2] Group 2: Financial Performance - In the first half of 2025, HLA reported a revenue of 11.566 billion yuan and a net profit of 1.58 billion yuan, with the main brand contributing 8.395 billion yuan [2] - The company is focusing on its core apparel business and innovating in brand management and retail to adapt to the challenging domestic and international market [2] Group 3: Market Outlook - The company anticipates a recovery in the apparel industry driven by improved consumer confidence and the rise of local fashion trends appealing to younger consumers [3] - HLA will comply with relevant regulations and maintain transparency regarding the H-share listing process, which involves multiple levels of approval [3]