海底捞全国首家社区店在京开业 探索全时段便民餐饮新样本

Core Insights - Haidilao has opened its first community store in Shahe Town, Beijing, as part of its "Different Haidilao" initiative, focusing on community needs with a new dining space that operates all day and caters to various scenarios [2][3] Group 1: Community Store Features - The community store offers a diverse range of breakfast items such as handmade meat buns, tea eggs, and congee at affordable prices, transitioning to a familiar hot pot menu later in the day [3] - The store includes outdoor seating areas and uniquely designed "bubble houses" equipped with air conditioning, providing a comfortable dining experience [3] - The store's layout is designed to be flexible, with 200 square meters of indoor and outdoor space, making it a "joyful canteen" for local residents [3][5] Group 2: Target Demographics and Community Engagement - The primary customers are local residents, with a significant proportion being elderly consumers, who benefit from special discounts during designated times [3][5] - The store has launched a "Respect for Elders" campaign, offering discounts ranging from 20 to 40 yuan for seniors, enhancing the dining experience for the elderly community [3] Group 3: Strategic Positioning and Future Plans - The community store is strategically located to serve over ten nearby communities and several universities, addressing the dining needs of diverse groups including residents, students, and office workers [5] - Haidilao aims to continuously gather feedback from the community to refine its product offerings and services, with plans to introduce more diverse food options in the future [5][6] - The company is focusing on creating a multi-scenario dining experience, expanding beyond traditional hot pot offerings to meet evolving consumer demands [6]