Adtech company PubMatic sues Google over monopoly violations

Core Viewpoint - PubMatic has filed a lawsuit against Google, alleging illegal monopolization of the ad technology market and seeking billions in damages [1][2] Group 1: Lawsuit Details - This lawsuit is the second instance of an advertising exchange suing Google following a federal judge's ruling in April that found Google had illegally monopolized ad exchanges and ad servers [2] - A trial is scheduled for this month to determine if Google should divest parts of its advertising business due to its illegal conduct [2] Group 2: Company Perspective - PubMatic's CEO Rajeev Goel emphasizes that the lawsuit is not solely about financial compensation but aims to ensure fair competition in online advertising markets [2] - Goel expressed that for years, innovation was hindered by Google's illegal monopoly, which created barriers that were not related to technological limits [3] Group 3: Competitive Landscape - PubMatic competes directly with Google Ad Manager, and the company has previously been considered for acquisition by Google in 2011, although Google opted to purchase AdMeld instead [3]