YouTube's first exclusive NFL broadcast attracts over 17M viewers

Core Insights - YouTube's first exclusive global broadcast of an NFL game achieved a record with over 17.3 million concurrent viewers from more than 230 countries and territories [1] - The average minute audience (AMA) for the game was 16.2 million in the U.S. across various platforms, with YouTube reporting 1.1 million AMA outside the U.S. [2] - The broadcast is part of YouTube's expanded partnership with the NFL, aimed at increasing ad revenue, although viewership was lower compared to Netflix's NFL broadcasts [3] YouTube and NFL Partnership - The exclusive broadcast is part of a broader partnership with the NFL announced in May, focusing on attracting advertisers [3] - YouTube aims to differentiate itself through a creator-driven viewing experience, featuring popular YouTubers during the broadcast [4] Viewer Reactions - Audience reactions to the involvement of YouTubers were mixed, with some fans enjoying the presence of their favorite creators while others found the sports commentary to be "cringe" [5]