Core Viewpoint - The real estate industry faces significant consumer complaints related to property quality, transaction transparency, and after-sales service, prompting companies like Beike to enhance service commitments and consumer protections [1][2]. Group 1: Consumer Issues in Real Estate - Consumers often encounter issues such as price discrepancies and lack of after-sales support, leading to trust crises in real estate services [2]. - Common problems include water leakage, wall cracks, and unpaid property fees, which complicate the post-transaction experience for buyers [2]. Group 2: Beike's Initiatives - Beike has launched three platform-level service commitments in Jinan: genuine listings with a penalty for false claims, commission refunds for failed transactions, and advance payment for property fee losses, supported by a 100 million yuan guarantee fund [2]. - The company has invested over 30.17 million yuan in service commitment guarantees from January 2021 to August 2025, maintaining a monthly service commitment fulfillment rate of 98.5% [3]. Group 3: Strategic Upgrades - Beike has undergone a strategic upgrade from "genuine listings" to "genuine guarantees," reinforcing its commitment to transparent transactions and consumer protection [4]. - The company aims to address the housing needs of young professionals in Jinan, providing clear service commitments to alleviate concerns about potential issues during the buying process [4].
从“真房源”到“真保障”：贝壳升级守护济南安居梦