YouTube Says Its Live NFL Game Drew 17.3M Global Viewers, Including 1.1M Outside U.S.

Group 1 - YouTube's first global live stream of an NFL game attracted an audience of 17.3 million, with 1.1 million viewers from outside the U.S. [1] - The average minute audience for the game was lower than typical domestic NFL broadcasts, but it marked a significant milestone for both the NFL and YouTube as it was the first game available for free to a worldwide online audience [1][2] - The NFL has been increasing its international game schedule, with speculation about potentially awarding a franchise to a non-U.S. city [3] Group 2 - YouTube has partnered with the NFL since 2023 to distribute its Sunday Ticket streaming package, enhancing its integration of league content into its creator community [4] - The broadcast included popular YouTube personalities and new content from creators, showcasing a blend of traditional sports broadcasting with digital content creators [5] - The halftime show featured Colombian pop star Karol G, further integrating entertainment with the sports event [5]