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Will Apple's iPhone 17 Launch Be a 'Sell-the-News' Event for Investors?
AppleApple(US:AAPL) Investopediaยท2025-09-08 17:45

Core Viewpoint - Apple is facing challenges in the AI sector, with significant talent departures raising concerns about its competitive position, particularly ahead of the iPhone 17 launch, which is not expected to significantly alter investor sentiment [1][2][8]. Group 1: Talent Departures and AI Concerns - Apple's lead AI researcher for robotics, Jian Zhang, has left for Meta, marking the latest in a series of exits from the Foundation Models team, totaling around 10 members [2]. - Investors are increasingly worried that Apple is lagging behind its competitors in AI development, as the upcoming iPhone 17 launch may not alleviate these concerns [2][8]. - The company has previously indicated that new AI features, including enhancements to Siri, are delayed, with expectations pushed to 2026 [5][6]. Group 2: iPhone 17 Launch Expectations - Analysts from Bank of America and Citi have expressed muted expectations for the iPhone 17 launch, anticipating mainly design improvements rather than significant AI advancements [3][4]. - The event is expected to focus on form-factor changes, such as a thinner phone and improved camera, rather than a shift in Apple's AI trajectory [3]. - There is speculation that the launch could lead to a "sell-the-news" scenario, where investors may take profits following the event [3]. Group 3: Future AI Developments - Apple is reportedly working on a new AI-powered system called "World Knowledge Answers," set to launch next year, which will be integrated into Siri and other applications [8]. - The company has indicated that it is open to acquisitions to enhance its AI capabilities, as stated by CEO Tim Cook [6].