Market Share Decline - Tesla's US EV market share has dropped to 38% in August, marking a near 8-year low and the first time it has fallen below 40% since 2017 [1] - This decline represents a significant drop from over 80% market share previously held by Tesla [1] Competitive Landscape - Rival automakers are introducing new electric models and offering substantial incentives to attract buyers [1] - Analysts anticipate that overall EV sales will continue to rise through September, but demand may decrease after federal tax credits expire at the end of the month [2] Strategic Focus - Tesla's vehicle lineup is aging, and instead of refreshing existing models or launching a lower-cost option, the company is concentrating on developing robo taxis and humanoid robots [2] - The current situation raises questions about whether Tesla has lost its competitive edge in the EV market [2]
Tesla's U.S. market share continues to drop