Sou Hu Cai Jing·2025-09-08 19:36Core Viewpoint - The article discusses the recent upgrade of Kuaishou E-commerce's "Crab Worry-Free" service system, aimed at enhancing the logistics and after-sales experience for consumers purchasing live crabs, addressing common concerns such as dead crabs, weight discrepancies, and delivery delays [3][8]. Group 1: Service Upgrade Details - Kuaishou E-commerce has upgraded the "Crab Worry-Free" service to optimize logistics fulfillment capabilities, covering the entire process from pre-sale to post-sale [3]. - The upgrade includes measures such as platform endorsement, selection of merchants, strict logistics control, and enhanced after-sales support, creating a complete trust chain from order to delivery [3][8]. - Consumers can easily identify products with the "Crab Worry-Free" label, which ensures quality standards and after-sales rights, significantly reducing decision-making difficulties [3][8]. Group 2: Logistics and Delivery Enhancements - Kuaishou E-commerce has partnered with logistics giants like SF Express and JD.com to establish a green channel for "Crab Worry-Free" products, ensuring priority handling at all logistics stages [3][8]. - Each package is labeled with "Live Crab to Home" electronic waybills, and consumers receive SMS updates at key logistics points, improving the overall delivery experience [3][8]. Group 3: After-Sales Protection - The upgraded "Crab Worry-Free" plan includes three core rights: full refund for dead crabs, compensation for weight discrepancies, and a minimum compensation of 3 yuan for late shipments [8]. - The service not only benefits consumers but also enhances merchants' operations by increasing product click-through and conversion rates due to reduced purchase concerns [8][9]. - Efficient logistics reduce the occurrence of dead or spoiled crabs, thereby lowering after-sales disputes and allowing merchants to focus on product quality and store operations [8][9]. Group 4: Continuous Improvement and Feedback Mechanisms - Kuaishou E-commerce has been refining its live crab service since September 2021, with the introduction of various management rules and service enhancements based on consumer feedback [9]. - The platform has implemented intelligent tools for after-sales support, ensuring quick resolution of customer complaints and minimizing negative impacts on store reputation [9].