L'Oreal(US:LRLCY) Zhong Guo Hua Gong Bao·2025-09-09 02:30Core Viewpoint - The article discusses L'Oréal's commitment to sustainable packaging practices, focusing on reducing plastic use, increasing the use of recycled materials, and establishing a comprehensive recycling system to combat plastic pollution [1][4]. Group 1: Source Reduction Strategies - L'Oréal emphasizes the importance of reducing packaging strength to achieve source reduction, successfully decreasing the plastic used in a 200ml shampoo bottle from 22 grams to 16 grams through innovative design [2]. - The company employs three main strategies: redesigning packaging to optimize material use, offering larger product sizes to reduce packaging per unit, and promoting refillable options, which have seen a 17-fold increase in the past five years [2][3]. - The "芯动就行" initiative highlights that a 100ml refill can reduce glass usage by 73%, plastic by 66%, and cardboard by 61% compared to two 50ml bottles [2]. Group 2: Use of Recycled Materials - L'Oréal is actively promoting the use of recycled or bio-based materials in its plastic packaging, aiming to phase out virgin fossil-based plastics [3]. - The company requires that recycled plastic suppliers meet food-grade standards to ensure quality, with many products now made from 100% recycled PET [3]. - Collaborations with companies like Carbios aim to develop innovative recycling technologies for unlimited recycling of colored, transparent, and multi-layer PET [3]. Group 3: Comprehensive Recycling System - L'Oréal recognizes that the lack of a complete recycling system is a major contributor to plastic pollution, thus integrating recyclability into product design from the outset [4]. - The company collaborates with local suppliers to develop fully recyclable packaging solutions, such as replacing metal springs with plastic alternatives [4]. - Initiatives like partnerships with recycling platforms and the introduction of eco-friendly product labels aim to enhance recycling convenience for consumers [4].