Sou Hu Cai Jing·2025-09-09 02:50Core Insights - The article highlights the peak season for live crab consumption and the challenges faced in logistics and after-sales service, prompting Kuaishou E-commerce to upgrade its "Crab Worry-Free" service system to enhance consumer and merchant trust [1][3]. Logistics - Kuaishou E-commerce collaborates with logistics companies like SF Express and JD.com to establish a green channel for "Crab Worry-Free" products, ensuring priority handling for each package marked with "Live Crab at Home" electronic labels [3]. - The platform provides real-time logistics updates via SMS, improving the delivery experience and reducing losses due to delays [3]. After-Sales Service - The upgraded service includes three key consumer rights: refunds for dead or damaged crabs within 24 hours of receipt, compensation for weight discrepancies, and a minimum 3 yuan coupon for late shipments [3][8]. - These rights address major consumer pain points, enhancing shopping confidence [3]. Merchant Benefits - The "Crab Worry-Free" label increases consumer trust, leading to higher click-through and conversion rates for products with this designation [8]. - Efficient logistics reduce the incidence of product loss or spoilage, allowing merchants to focus on product quality and store operations [8]. Technology Integration - Kuaishou E-commerce employs intelligent tools to streamline after-sales processes, including an assistant for common issues and a negotiation tool for quick communication between merchants and consumers [8]. - A 24-hour dispute resolution mechanism ensures prompt responses to customer complaints, minimizing negative impacts on store reputation [8]. Continuous Improvement - Kuaishou E-commerce's commitment to enhancing live crab service is an ongoing process, with previous initiatives dating back to September 2021, including the establishment of after-sales management rules and the introduction of the "Crab Worry-Free" label [9]. - The company continues to refine its service offerings based on consumer needs and industry changes, adding new rights and strengthening partnerships with quality logistics providers [9].