独家，8月微小买量数据：模拟经营消耗占比飙升，9377、冰川新进榜，一“搜打撤”小游戏高增

Group 1 - The core viewpoint of the article highlights the significant growth of mini-games in the gaming industry, particularly focusing on the consumption patterns and trends observed in August [1][4][28]. - In August, the consumption distribution among various mini-game categories shows that the war strategy category remains stable at approximately 20.05%, while the simulation management category has seen a rise, increasing by over 1 percentage point compared to July [4][19]. - The tower defense category holds the second position with a consumption share of about 11.1%, despite a slight decline from July [4][19]. Group 2 - The top five games in the consumption ranking for August saw minimal changes, with "Endless Winter" surpassing "Three Kingdoms: Ice Age" to take the top spot, while "Shoot Zombies" remains in third place [6][10]. - The consumption growth ranking for August indicates that "Endless Winter" achieved the highest growth, followed by "Farm Together" and "Forever Blue Planet," which also entered the top 20 consumption list [10][12]. - The total number of games participating in mini-game advertising in August reached approximately 12,100, marking an increase of 566 games compared to July [19][21]. Group 3 - The total advertising material for mini-games in August was about 2.03 million, reflecting an 11.2% decrease from July, as some developers reduced their advertising efforts towards the end of the summer season [17][19]. - The top three gameplay categories for mini-game participation in August were casual games, elimination games, and puzzle games, while MMORPG, idle, management, and card categories saw a decline [21][23]. - The top three themes for mini-game participation were modern, other, and fantasy, with war-themed games experiencing the most significant growth, increasing by nearly 10% [23][24]. Group 4 - In the overseas market, the top-performing new light games in August included "Knit Away" in the US, generating approximately $124,000, and "Coin Sort," which earned around $1.26 million [39][43]. - The Korean market saw "Lord Rising" achieving a total revenue of $24,000, showcasing the potential of idle RPGs in that region [30][32]. - The overall trends in the overseas market indicate a growing interest in casual and light games, with various titles performing well across different regions [28][39].