Workflow
宁波银行App能否赢得用户满意?搜索互动待改进,部分服务存差距

Core Viewpoint - The latest evaluation of Ningbo Bank's mobile banking app shows continuous upgrades, achieving a score of 81.020 out of 100, with improvements in user account cancellation and transfer record functions, but still facing challenges in search experience and message interaction [1][10][39]. User Experience - The app allows users to register easily using their phone number and set a login password, with support for various login methods including phone number, card number, and biometric options [4][16]. - The bottom navigation bar has been adjusted to include five main channels: Home, Credit Card, Beautiful Life, Wealth Management, and My [4][16]. - The search experience has not significantly improved, with users still unable to find certain functions using keywords [18][19]. Functionality Services - The app supports viewing and managing both Ningbo Bank and other bank accounts, with improvements in transaction detail readability, although further optimization is needed [26][27]. - The transfer function allows for various methods including bank account and phone number transfers, with a notable enhancement in the readability of transfer records [29][30]. - The wealth management section includes a variety of financial products, but the recommendation of popular products has decreased, making it harder for users to find relevant options [34][39]. Performance and Security - The app has implemented several security features, including automatic logout after inactivity and the ability to check login logs, although some vulnerabilities were detected during testing [35][36]. - Privacy policies are clearly stated, and users have control over their data, but compliance issues were noted in some areas [36]. Development and Innovation - Ningbo Bank is focusing on digital transformation, continuously optimizing its app to enhance user experience and meet diverse customer needs [37][38]. - The latest version integrates multiple applications into one platform, but this has led to user confusion due to the diverse needs of different customer segments [39].