Starbucks CEO Brian Niccol's first year: Why Wall Street isn't convinced over the coffee giant's brewing turnaround

Core Insights - Brian Niccol joined Starbucks on September 9, 2024, at a challenging time for the company, facing customer complaints about long wait times, a malfunctioning app, and understaffed stores [1] - The company reported six consecutive quarters of declining sales from Q2 2024 to Q3 2025 [1] Group 1 - Niccol introduced a "Back to Starbucks" comeback campaign aimed at improving various aspects of the business, including barista attire and the mobile ordering system [2] - A year after the implementation of the turnaround plan, a Starbucks spokesperson indicated improvements for both customers and employees, although Wall Street remains skeptical about the effectiveness of these changes [2]