Sprout Social, Inc. (SPT) Presents At Goldman Sachs Communacopia + Technology Conference 2025 Transcript

Core Insights - The original concept of Sprout remains relevant, emphasizing the transformative role of social media in brand-consumer interactions [1] Group 1 - Social media is viewed as a new communication channel that changes how brands and consumers engage with each other [1] - Consumers utilize social media to learn about brands, discover new products, and express their opinions, both positive and negative [1] - Brands will eventually need a platform to effectively interact with consumers on social media [1]