Core Viewpoint - The company is addressing concerns regarding high sales expenses, particularly the reliance on third-party platforms for sales, and emphasizes its commitment to a multi-channel sales strategy that includes both online and offline channels [2]. Group 1: Sales Expenses - The company's sales expenses, particularly "channel and advertising expenses," account for over 70% of total sales expenses, which represent approximately 50% of revenue [2]. - The company is focused on improving operational quality and controlling expense inputs to enhance profit levels in the future [2]. Group 2: Sales Strategy - The company maintains a foundational offline channel while leading with online channels through a deep private domain operation model, successfully integrating online and offline sales [2]. - The company has established a diverse channel network that includes self-operated e-commerce, offline counters, and pharmacies, and is continuously optimizing its channel structure to reduce dependency on a single platform [2].
贝泰妮：公司已建立线上线下多元渠道网络，覆盖自营电商、线下专柜及药店等