eGain Appoints Marketing Veteran John Copeland as Vice President of Marketing

Core Insights - eGain Corporation has appointed John Copeland as Vice President of Marketing, bringing extensive experience in marketing analytics and digital transformation from leading technology companies [1][2] - Copeland's appointment is expected to drive eGain's marketing transformation and accelerate growth in the AI CX automation market [2] Company Background - eGain is a provider of AI CX automation powered by Trusted Knowledge™, aiming to improve business experiences and reduce costs through consumable answers [5] - The company is positioned to leverage the convergence of AI and enterprise knowledge to transform customer experiences [5] Executive Experience - John Copeland previously held leadership roles at ServiceNow, Adobe, eBay, and consulting firms like McKinsey & Company, where he focused on marketing analytics and customer-centric strategies [2][3][4] - At ServiceNow, he optimized global marketing activities and led the activation of Generative AI use cases [2] - His tenure at Adobe included leading teams to enhance digital capabilities and optimize marketing investments across various business segments [3]