Core Viewpoint - Beike has launched a comprehensive service guarantee system for real estate transactions, focusing on ensuring the safety of transaction funds and addressing the growing demand for transparency and standardization in the second-hand housing market [1][3]. Group 1: Service Commitment and Upgrades - Beike's new service commitment, "Fund Safety, Platform Guarantee," was introduced in Dalian, making it the first city in Northeast China to offer such a service [1][6]. - The company has upgraded its previous "fund custody" service to cover the entire transaction cycle, enhancing risk management and ensuring dynamic monitoring of fund flows [5][15]. - Beike has created official service groups for each transaction, ensuring that all participants are verified and that fund information is transparent and interactive [5][6]. Group 2: Risk Management and Consumer Protection - Beike has defined five categories of potential financial loss risks and established a risk management organization to enhance transaction safety [5][15]. - The company has refunded a total of 4.99 billion yuan in compensation since its establishment, reflecting its commitment to consumer protection and value creation [3][5]. - The Dalian Consumer Association has partnered with Beike to promote consumer rights protection, indicating government support for Beike's efforts in standardizing transactions and safeguarding consumer interests [11][15]. Group 3: Community Engagement and Additional Services - Beike Dalian has introduced a free service for the transfer of property ownership between direct relatives, covering all necessary procedures without charging any fees [13]. - The launch of this service is part of Beike's broader strategy to enhance the consumer experience in real estate transactions and contribute to social responsibility [13]. - Eleven brand owners signed a service commitment letter at the event, reinforcing their dedication to customer-centric values [13].
买房更安心！贝壳大连以“平台兜底”破解房款安全难题