Apple's 'awe dropping' event: WSJ's Tim Higgins on what to expect

Apple is set for a highly anticipated event starting at 100 pm here on the East Coast. The tech giant is expected to give consumers a look at the new iPhone 17 and a few other product updates focusing on the Apple Watch and AirPods. Tim Higgins is a Wall Street Journal business columnist and a CNBC contributor and he joins us this morning.Tim, what do you think about this. Most people describe this as kind of a incremental change to the phone. Is that how you see it.Yeah, this is definitely the opposite of ...