Core Insights - ONEWAY, a Finnish outdoor brand, opened its first store in Zhengzhou, China, showcasing a new Nordic design style and the 2025 autumn/winter product line [1] - The brand aims to cater to the growing demand for specialized outdoor equipment in China's first-tier cities, reflecting confidence in the outdoor consumer market [1] - ONEWAY is part of the 361° Group, which demonstrates strategic capabilities in the outdoor segment and aims to provide high-quality, professional sports products and services [1] Company Overview - ONEWAY originated in Finland and began operations in the Greater China region in 2013 under the 361° Group [1] - The brand is set to undergo a complete rebranding by 2024, emphasizing its Nordic outdoor sports heritage [1] Industry Trends - The outdoor sports market in China is experiencing significant growth, with an increasing demand for specialized equipment [1] - ONEWAY's professional design and Nordic heritage position it well to offer diverse options to consumers, promoting the professionalization of the outdoor equipment market [1]
361度集团旗下品牌ONEWAY大中华区首店落户郑州，加码中国市场