Byrna Appoints Former Nike Global Marketing Leader Adam Roth and Public Safety Technology Leader TJ Kennedy to Board of Directors

Core Insights - Byrna Technologies Inc. has appointed Adam Roth and TJ Kennedy to its Board of Directors, enhancing its expertise in brand building and public safety technology [1][2][5] Company Developments - Adam Roth, former Vice President of North America Marketing at Nike, brings extensive experience in global brand marketing and has a history of successful campaigns and partnerships [3] - TJ Kennedy has over two decades of leadership in technology and public safety, previously serving as CEO of Wrap Technologies and President of FirstNet, where he oversaw a $100 billion public safety broadband network [4] Strategic Implications - The appointments are expected to accelerate Byrna's growth in consumer, private security, and law enforcement markets, leveraging Roth's marketing expertise and Kennedy's public safety experience [5] - Byrna aims to resonate with a broad consumer base by enhancing its marketing and brand presence, focusing on less-lethal personal security solutions [5]