Core Viewpoint - The company has signed an exclusive licensing agreement for the Garfield IP, marking a significant breakthrough in its IP ecosystem strategy and aiming to leverage the global popularity of Garfield to penetrate the collectible toy market and enhance brand visibility [1][2][3] Group 1: Licensing Agreement - The company’s subsidiary, Guangzhou Liliya Culture Entertainment Co., Ltd., has entered into a licensing agreement with Chengdu Mowang Coffee Cultural Communication Co., Ltd. for the Garfield IP in Greater China [1] - The licensing agreement allows for the development and sale of various non-functional collectible toys, including figures, blind boxes, sculptures, and plush products, with a license period from September 1, 2025, to May 17, 2030 [1][2] - Chengdu Mowang Coffee will collaborate with the company to develop an IP ecosystem community around Garfield [1] Group 2: Market Potential - The Garfield IP, created by Jim Davis in 1978, has over 300 million fans globally and has generated over $10 billion in market value [2] - The upcoming animated film "THE GARFIELD MOVIE" is set to be released globally in the summer of 2024, which is expected to further enhance the IP's visibility and market reach [2] Group 3: Strategic Development - The company aims to build a comprehensive product line that diversifies revenue sources and enhances its core competitiveness in digital entertainment through innovative forms of collaboration [3][4] - The strategic focus is on an "IP ecosystem strategy" that emphasizes creativity and fun, with plans to expand its collectible toy offerings and integrate them with gaming [3] - The company has been involved in the collectible toy market since 2021 and is planning a strategic upgrade in 2025, including launching new products and expanding its IP ecosystem [3] Group 4: User Engagement and Experience - The company plans to create a "virtual-physical" linkage IP value system that transforms game characters and cultural symbols into collectible products, extending the IP's lifecycle and creating an ecological loop across different media and consumption scenarios [4] - The strategy aims to enhance user engagement by connecting virtual experiences with physical consumption, ultimately achieving synergistic growth between gaming and collectible toy businesses [4]
贪玩与成都模玩咖签订加菲猫家族IP独家发行运营的授权许可协议