高薪挖人？原vivo品牌副总裁贾净东加盟安克创新任CMO

Group 1 - The former Vice President of vivo, Jia Jingdong, has joined Anker Innovations as Chief Marketing Officer (CMO), which is expected to enhance the brand's potential and drive strategic innovation [2][3] - Anker Innovations, headquartered in Changsha, is a global smart hardware technology company that focuses on smart electricity, smart home automation, and smart audio-visual sectors, with products sold in 146 countries and regions, serving over 200 million users [3] - In 2024, Anker Innovations achieved a revenue of 24.71 billion yuan, representing a year-on-year growth of 41.14%, and a net profit of 2.11 billion yuan, with a year-on-year increase of 30.93% [3] Group 2 - Jia Jingdong's experience in brand strategy and product planning from his tenure at vivo is anticipated to bring new strategies to Anker Innovations, particularly in brand building and market promotion [5] - The hiring of Jia Jingdong reflects the competitive talent landscape in the consumer electronics industry, where companies are increasingly bringing in external talent to drive growth [5] - Anker Innovations is enhancing its offline direct sales system and market presence in China, leveraging Jia Jingdong's extensive experience in managing offline channels and dealer relationships [6]