New Survey Reveals Healthcare Provider Directory Accuracy and Usability Hurdles

Core Insights - A significant portion of healthcare provider directory users encounter outdated or incorrect information, indicating a need for modernization in the provider directory experience [1][2] - The survey highlights that consumers rely heavily on provider directories for critical healthcare decisions, emphasizing the importance of accurate and user-friendly tools [1][3] Summary by Categories Provider Data Inaccuracy - One third (33%) of provider directory users have faced outdated or incorrect information [2] - A large majority (82%) of adults have used a healthcare directory, but many reported difficulties in navigating these tools [1] User Experience - 21% of provider directory users found it challenging to use the directory to find a provider [2] - Poor user experience can lead to frustration and increased operational costs for healthcare organizations [1] Consumer Dependence on Directories - 49% of respondents use healthcare provider directories to find a specialist [3] - 58% of users consider network coverage/participation as a crucial factor when selecting a provider, with 30% identifying it as the most important factor [3] - 56% of users prioritize ensuring the provider can deliver the specific type of care needed [3] Recommendations for Healthcare Organizations - Organizations are encouraged to enhance the directory experience by improving data accuracy and usability, which can lead to better patient engagement and satisfaction [1]