Starbucks CEO Brian Niccol on first-year changes: Here's what to know

Core Insights - Brian Nickel has completed one year as CEO of Starbucks, focusing on returning the company to its customer service roots [1] - The company has implemented changes to enhance customer experience, including improvements in service delivery and technology [2] Group 1: Changes in Customer Experience - The company aims to be a customer service organization that delivers great experiences in a timely manner [2] - Investments have been made in staffing, allowing for larger rosters and better deployment of partners to enhance service quality [3] Group 2: Performance Indicators - There is a goal to return to positive same-store sales growth in the US, with early signs of improvement noted [3] - The return of both rewards and non-rewards customers is seen as a key indicator of recovery, particularly the non-rewards customers who had previously been lost [3]