Apple to Unveil iPhone 17 Lineup in Cupertino

Now, this afternoon, speaking of tech, Apple is set to hold its biggest product event of the year. It will unveil the new iPhone 17 lineup and other devices. Joining us live from that event in Cupertino, California, is Bloomberg Tech co-host Ed Ludlow.Ed, what are you expecting for today. Yeah, you're right to frame it is the biggest event of the year because the reality is the iPhone still accounts for more than 50% of revenue. And as Matt alluded to earlier in the program, in this generation of iPhone 17, ...