Will Apple's new iPhones cost more? Here's what to expect from today's unveiling

Core Insights - Apple is set to unveil its new iPhone lineup amid a global trade war that may lead to price increases for its products [3][8] - The new iPhones will be the first released since the return of President Trump, who has imposed tariffs aimed at bringing manufacturing back to the U.S. [4][6] - Analysts speculate that Apple may raise prices by $50 to $100 on some new models, marking the first price increase in five years [9][8] Product Details - The new models are expected to follow the naming convention of iPhone 17, although Apple has recently deviated from traditional naming for its iOS system [5] - Manufacturing will continue in China and India, despite U.S. government pressure for domestic production [6] - The upcoming iPhones are anticipated to feature minor updates, including improvements in camera quality and battery life, with a potential introduction of an ultra-thin model dubbed "Air" [12][11] Market Context - Apple's stock has seen a decline of 4% this year but has shown signs of recovery due to reduced fears over tariff impacts and a favorable court ruling regarding its search engine partnership with Google [14] - The company faces challenges in innovation, particularly in the AI space, as recent models did not meet sales expectations due to unfulfilled promises regarding AI features [13][11] - The competitive landscape is shifting, with other tech giants like Microsoft and Nvidia experiencing significant market value increases [13]