Apple Launches Its iPhone 17 Today—What You Need to Know

Core Viewpoint - Apple's upcoming iPhone 17 launch is anticipated to feature only "marginal" improvements, with expectations for significant design changes being low [2][4]. Product Updates - The iPhone 17 lineup is expected to include design upgrades such as a thinner iPhone 17 Air, new backs for the iPhone 17 Pro and Pro Max, and enhanced camera capabilities [2]. - There may also be updates to the Apple Watch portfolio and other products, but major changes like a foldable phone or updates on delayed AI features are not expected [2]. Market Sentiment - Analysts from UBS and Citi have indicated that the changes in the iPhone 17 may be minimal, with stronger product launches anticipated next year due to the need for more time to develop AI upgrades [2][3]. - Apple's shares have recently declined by approximately 1% and have lost about 6% year-to-date, making it one of the few companies in the "Magnificent Seven" to experience a drop in 2025 [4]. AI Developments - There is speculation that Apple may announce an AI partnership, potentially with Google, and that the company is considering acquiring an AI startup to enhance its capabilities [3].