Cracker Barrel(US:CBRL) Forbes·2025-09-09 17:25Core Points - Cracker Barrel has decided to abandon its plans to remodel its restaurants and to use a new logo, following a series of controversies and customer feedback [1][6] - The company had previously remodeled four locations as part of a brand refresh plan aimed at modernizing its image and attracting younger diners [1][5] - The decision to drop the remodeling plans comes after mixed customer reactions and a significant backlash against the new logo introduced in August [6][8] Summary by Sections Restaurant Remodeling Plans - Cracker Barrel initially aimed to modernize its restaurants to create a brighter atmosphere while retaining vintage elements like rocking chairs and antique decor [2][3] - The remodeling was part of a three-year brand refresh plan initiated in response to declining sales and aimed at appealing to a younger demographic [5] - Despite claims of positive feedback from store managers and an uptick in traffic at remodeled locations, the company has decided to halt further renovations across its 660 locations [1][4] Logo Controversy - The company introduced a new minimalist, text-only logo that faced significant backlash, including criticism from notable figures such as former President Donald Trump [6] - Following the backlash, Cracker Barrel announced it would revert to its previous logo, which led to a nearly 6% increase in its stock price in after-hours trading [6][8] - The company emphasized its commitment to listening to customer feedback, stating that the old logo would remain as part of its brand identity [6]