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GTA 6 set to break boundaries as the world’s first ‘AAAAA’ game: What does it really mean?
Sony GroupSony Group(US:SONY) The Economic Times·2025-09-09 17:09

Core Insights - The upcoming release of Grand Theft Auto 6 (GTA 6) is generating speculation about the classification of blockbuster video games, with the game being positioned as the first true "AAAAA" title, surpassing the traditional "AAA" and "AAAA" labels [1][2][15] - The game is expected to redefine benchmarks for open-world gaming through its unprecedented budget, advanced technology, and expansive marketing efforts [4][7][15] Industry Classification - Historically, the gaming industry has categorized high-budget games as "AAA" and "AAAA," with "AAAA" representing titles developed by major companies with significant resources and marketing [6][15] - Devolver Digital co-founder Nigel Lowrie asserts that GTA 6 will set a new standard as the first "AAAAA" game, indicating a transformative shift in game development and marketing [2][8][15] Financial Projections - Industry analysts predict that GTA 6 could generate approximately $7.6 billion in total revenue within the first 60 days of its release [9][10] - The anticipated price for GTA 6 is around $80, which is higher than the standard price for AAA titles, indicating a potential shift in pricing strategies within the industry [10][15] Release Timeline - The launch date for GTA 6 has been set for May 26, 2026, after being delayed from an earlier expected release in the second half of 2025 [11][12][15] - The second trailer for the game has garnered significant attention, with over 250 million views, highlighting the cultural impact and anticipation surrounding the title [13][15]