Apple Launches Its iPhone 17—What You Need to Know

Core Insights - Apple launched its latest iPhone lineup, including the iPhone 17 Air, which CEO Tim Cook described as the company's "biggest leap ever for iPhone" and a potential "game changer" due to its slimmer design [1][3] - The iPhone 17 series includes four models: iPhone 17, iPhone 17 Air, iPhone Pro, and iPhone Pro Max, with prices starting at $799 for the iPhone 17 and going up to $1,199 for the Pro Max [1][2] - Apple also introduced next-generation AirPods with live translation and hearing aid functions, along with updated Apple Watches featuring health-related features like a "sleep score" and blood pressure monitoring [2] Product Features - The iPhone 17 models boast longer battery life, more scratch-resistant materials, and enhanced camera capabilities compared to previous versions [1] - The iPhone 17 Air is highlighted as the most durable and thinnest phone Apple has ever produced [1] - New AirPods and Apple Watches are available for pre-order now, with both products set to be available on September 19 [2] Market Reactions - Investors were expecting more significant design changes and updates on delayed AI features, which may not materialize until next year [3] - Following the event, Apple's shares fell nearly 2%, and the company has seen a 6% decline in stock value year-to-date, making it one of the few members of the "Magnificent Seven" to be in the red for 2025 [4]