Chinese Market Is Big Challenge for Apple: IDC's Popal

Nabila, it's good to see you again. I want to get something we haven't yet discussed in the show, which is upgrade cycle and what it will take The capability of an iPhone 17 generation, the features to drive an upgrade cycle. Have you modeled for that.Absolutely. That's what we've been talking about for, I guess, as long as I can. You know, the past few years.When is the next upgrade cycle going to come. And, you know, we are right now looking at about a 40 plus almost four year upgrade cycle for iPhones. A ...