Apple(US:AAPL) Forbesยท2025-09-09 19:31Core Insights - Apple unveiled new products including the iPhone 17, AirPods Pro 3, and new Apple Watch models, focusing on enhancements to existing features and introducing new functionalities like live translation and ceramic shields [1][3][7] iPhone 17 Features - The iPhone 17 features a 6.3-inch display, improved scratch resistance with a ceramic shield, and enhanced camera quality. It is powered by the A19 chip, which offers faster performance and better battery life [3][4] - The iPhone 17 Pro includes an advanced heat dissipation system, the best battery life ever in an iPhone, and 48-megapixel cameras with significant optical and digital zoom capabilities [3] iPhone Air - The iPhone Air is described as the "most power-efficient" and "thinnest" iPhone, featuring a 6.5-inch display, aluminum frame, and a thickness of 5.6 millimeters. It utilizes 80% recycled titanium and has a 48-megapixel fusion camera [4] Pricing and Trade-In Offers - The starting prices for the new iPhones are $799 for the iPhone 17, $999 for the iPhone Air, and $1,099 for the iPhone 17 Pro, reflecting a $100 increase from the previous generation. The new models will only offer storage starting at 256GB [5] - Trade-in offers allow customers to receive up to $1,100 off when trading in an iPhone 13 Pro or newer [6] AirPods Pro 3 - The new AirPods Pro 3 will feature live translation capabilities, improved active noise cancellation, and longer battery life, priced at $249 [7][8] Apple Watch Updates - The Apple Watch 11 includes built-in 5G connectivity, 24-hour battery life, and is twice as scratch-resistant as its predecessor, with a price of $399. New models for the Apple Watch SE and Apple Watch Ultra were also introduced [9] Stock Market Reaction - Following the announcement of the iPhone 17, Apple shares fell by 1.6% to $234.07, marking a decline of approximately 6.5% year-to-date [10]