Apple raises iPhone Pro starting price in U.S. for first time since 2017

A next generation iPhone 17 is held during an Apple special event at Apple headquarters on September 9, 2025 in Cupertino, California.Apple increased the starting price of one of its iPhone models and replaced another with a pricer device on Tuesday, as analysts and investors widely expected.Apple's iPhone 17 Pro now starts at $1,099. That's $100 more than last year's iPhone 16 Pro.Apple also replaced last year's $899 iPhone 16 Plus in its lineup with a new thin-and-light device called the iPhone 17 Air, wh ...