3 6 Ke·2025-09-10 00:49Core Insights - The competition among the three major homestay booking platforms, Muniu, Tujia, and Meituan, is not just a marketing battle but a deep strategic game regarding platform positioning, user mindset, and operational rhythm [1][9][14] Group 1: Market Dynamics - As September marks a relatively off-peak season between summer and the National Day holiday, the homestay booking platforms have not entered a quiet period, with Muniu, Tujia, and Meituan all launching new activities [1][2] - The competition reflects a shift back to normal marketing strategies, with platforms focusing on their unique strengths during this off-peak period [2][9] Group 2: Muniu's Strategy - Muniu's activities in September focus on weekend travel themes, launching the "Cool Autumn Pick" campaign, which aims to capture weekend travel mindsets through coupon distribution [2][4] - The platform has introduced a 110 yuan shared coupon package for nearby travel, with no minimum spending requirement, encouraging immediate use through limited-time offers [4][10] Group 3: Tujia's Approach - Tujia has launched a staggered travel campaign, bundling regular discounts like "Tonight's Special" and "Early Bird Booking" with a focus on large space rentals suitable for family group travel [6][11] - The platform's offerings are primarily centered around three-bedroom properties that accommodate six or more people, targeting family and group travel scenarios [6][11] Group 4: Meituan's Tactics - Meituan continues its "Skyfall Coupon" initiative, allowing users to receive a 20 yuan coupon with no minimum spending, although the actual value is limited to a small selection of properties [8][12] - The platform's strategy emphasizes low-cost options, primarily targeting budget-conscious travelers, which contrasts with the more quality-focused approaches of Muniu and Tujia [12][14] Group 5: Industry Trends - The homestay platforms have moved away from a competition model based solely on quantity and traffic, recognizing that a focus on quality and user experience is essential for sustainable growth [9][13][14] - Each platform has established differentiated strategies: Muniu focuses on trendy homestays, Tujia on villa rentals, and Meituan on low-cost accommodations, all aiming to enhance their brand value through quality improvements [9][10][12]