在慕尼黑,洞见奥迪未来
Zhong Guo Qi Che Bao Wang·2025-09-10 01:05

Core Insights - Audi has launched its global transformation with the unveiling of the Audi Concept C at the Munich International Motor Show, emphasizing clarity, innovation, and forward-thinking design principles [1][2] - The new design philosophy marks a significant milestone in Audi's global transformation, with a strong focus on clarity and innovation, positioning China as a crucial market in this process [2] Product Strategy - Audi is implementing its largest-ever product lineup in China, with plans to introduce seven new models by 2025, including the recently launched Audi A5L family, Audi Q6L e-tron family, and Audi E5 Sportback, which have received positive market feedback [5] - The upcoming models, including the new generation Audi Q5L and Audi A6L e-tron, will showcase a blend of German engineering quality and cutting-edge Chinese technology [5] Strategic Partnerships - Audi is advancing its "dual partnership" strategy in the Chinese market, deepening collaboration with its long-term strategic partner, FAW Group, while also expanding its partnership with SAIC Group through the introduction of a new sister brand, AUDI [11] - The new sister brand AUDI aims to create a more personalized brand image while expanding Audi's influence and reaching new customer segments [11] Technological Development - Audi's diversified platform strategy allows the company to respond flexibly to the increasingly diverse needs of customers, with the PPC luxury fuel vehicle platform and PPE luxury electric vehicle platform forming the foundation of Audi's global product layout [14] - The Advanced Digitized Platform, co-developed with SAIC Group, provides dedicated technical support for the Chinese market, enabling Audi to efficiently advance the development of the next generation of electric and intelligent fuel vehicles [14]