衣中茅台比音勒芬，靠什么收割中年男人的钱包？

Core Viewpoint - The company, known for its high-priced golf apparel, is experiencing a decline in net profit despite its strong marketing presence and brand image as the "Moutai of clothing" [1] Group 1 - The company has been effectively marketing its brand, characterized by a "golf aristocrat" image, through its presence in airports and high-speed train stations [1] - The average price of the company's products is around 1,000 yuan, which contributes to its premium positioning in the market [1] - The decline in net profit indicates potential challenges ahead for the company, despite its previously strong market presence [1]