Apple(US:AAPL) Xin Hua She·2025-09-10 05:50Core Insights - Apple held a product launch event in Cupertino, California, introducing four new smartphones, a series of smartwatches, and new headphone products, with the iPhone Air being the highlight of the event [1] Group 1: Smartphones - The iPhone Air is the thinnest iPhone to date, measuring 5.6 mm in thickness and weighing approximately 165 grams, supporting only eSIM cards [1] - The iPhone Air features a 6.5-inch Super Retina XDR display and is powered by several Apple-designed chips, including the A19 Pro, N1 wireless chip, and C1X cellular modem, making it the most energy-efficient iPhone [1] - The iPhone 17 Pro and iPhone 17 Pro Max have Super Retina XDR displays measuring 6.3 inches and 6.9 inches, respectively, with all three models (iPhone 17, 17 Pro, and 17 Pro Max) featuring a 48-megapixel main camera [1] Group 2: Headphones - The new AirPods Pro 3 headphones include a heart rate sensor that can measure heart rate and calorie burn during workouts [1] - The active noise cancellation capability of AirPods Pro 3 has been improved to twice that of the previous generation (AirPods Pro 2) and four times that of the original AirPods Pro [1] Group 3: Smartwatches - Apple introduced three new smartwatches, including the Apple Watch Series 11, which offers comprehensive health features and a durable display with a battery life of up to 24 hours [2] - The Apple Watch SE 3 is equipped with the same S10 chip as Series 11 and supports 5G networks [2] - The Apple Watch Ultra 3 is the most advanced smartwatch from Apple, featuring a dual-frequency global positioning system and satellite communication capabilities for emergency calls and location sharing [2]