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一个深耕本土的增长样本:浙商银行“深耕浙江”战略观察
Tai Mei Ti A P P·2025-09-10 05:58

Core Viewpoint - Zhejiang Zheshang Bank is achieving steady growth by deeply cultivating its local market in Zhejiang province amidst industry challenges, with significant milestones in deposits and financing services [2][3]. Group 1: Financial Performance - As of June 2025, the total deposits in Zhejiang province reached 610.2 billion yuan, marking a historic breakthrough [2]. - The total financing services in the province increased to 1.12 trillion yuan, with 98.5 billion yuan added in the first half of the year, surpassing the total increase for the previous year [2]. - Revenue from provincial operations grew by 25.5% compared to 2021, despite industry-wide pressure on interest margins [4]. Group 2: Strategic Initiatives - The bank's "Deep Cultivation of Zhejiang" strategy, initiated in 2022, aims to enhance its role as a financial engine for high-quality economic development in the region [2][3]. - The bank has established strategic cooperation with all 11 municipal governments in Zhejiang, covering nearly 60% of county-level collaborations [4]. - The bank's new three-year action plan (2025-2027) sets ambitious targets for increasing financing volume, customer base, and deposit scale [5]. Group 3: Customer Base and Services - The number of corporate credit clients in the province increased by 66% over the past three years, achieving full coverage of key state-owned enterprises and top companies [4]. - The number of inclusive small and micro customers grew by 31%, with new inclusive small loans amounting to 44.5 billion yuan, maintaining the highest growth among peers [5]. - The bank's private banking clients exceeded 7,000, and retail value clients reached 264,000, indicating a comprehensive service network [5]. Group 4: Financial Innovation - The bank is focusing on financial innovation to support industrial upgrades, moving beyond traditional credit expansion [6][7]. - A unique "technology finance service system" has been developed, assessing technology companies based on future potential rather than historical collateral [7]. - The bank has issued 5 billion yuan in technology innovation bonds and designed comprehensive financial service solutions for small and micro enterprises [7][8]. Group 5: Green Finance Initiatives - The bank is actively supporting green industries and helping traditional sectors transition to low-carbon operations through innovative financial products [8]. - A notable example includes a loan mechanism linked to a company's carbon intensity, offering lower rates for reduced emissions [8]. - Overall, the bank's multi-faceted approach under the "Deep Cultivation of Zhejiang" strategy is aimed at supporting regional industrial upgrades while enhancing its own value [9].